Murmur announces novel rewards program 'Decibels
Written by Murmur Team
Murmur ‘Decibel’ pushes the boundaries of the science behind the rewarding nature of social interactions
A few days ago, Murmur - a recently released new-age decentralized microblogging platform on the EOS blockchain - announced that going forward its users will be awarded reward points called ‘decibels’ for their actions in-app. These actions include posting an engaging ‘murmur’ (akin to a tweet), applauding a murmur via ‘snoop’, sharing or amplifying it by way of a ‘yell’ and conversing with it by way of ‘comments’.
Each decibel point is worth certain MUR tokens (Murmur’s native coin) and depending on the day’s ‘decibel level’ (total decibels mined by users for taking in-app actions), proportionate token rewards will be paid out to the users who’ve mined decibels that day.
While a reward points program like any other, the reason why Murmur’s decibel program is worth paying attention to is because unlike other reward-dispensing social media platforms, such as Reddit, users of this decentralized microblogging platform are empowered by the knowledge of how exactly they earn every decibel that they do and can gauge for themselves the kind of actions they must take to maximize the value they derive from the app. With a trove of decibels, users can earn plenty in MUR tokens and even EOS, on extra good days. MUR and EOS tokens can then be used to tip one-another, pay each other, for in-app purchases, and more recently, for staking in the Dapps ecosystem that’s now being built within the Murmur app. This, in addition to being able to trade MUR on an exchange.
This bit about maximizing value is at the nucleus of Murmur itself. Loosely based on the Social Exchange Theory, the app fundamentally assumes that every behavior of the user, in a social setting, is an effort at amassing social and/or non-social outcomes. Social outcomes (as derived from others) include such things as recognition, friendships, and collaboration. Non-social rewards, on the other hand, include such things as money and food, or rewards earned as a result of one’s own actions. An exchange, then, between two or more individuals, is but an effort at attracting a personally desirable outcome (such as recognition, trust and/or money) by sharing some kind of social stimuli.
An example of this is you posting a caption contest on a social media platform to earn the pleasure of seeing the post-drive engagement (social reward). Similarly, you sharing a brand’s content on your social feed in exchange for monetary compensation is an example of a non-social reward earned as a result of sharing a reward-generating/reward-maximizing behavior.
The science, too, is not far off from this assumption of Murmur’s. According to the Theory of Mind, the need to feel understood and to feel rewarded is at the heart of all human interactions, no matter how complex, dynamic, or digital their social setting may be. Humans, then, interact by activating/sharing what is called a ‘social stimulus’ with a hope to invite the participant(s) of the interaction to:
● acknowledge and/or appreciate the behavior, and/or
● Infer the intention or the thought behind the behavior, as rationally as possibly
In millennial parlance, this loosely translates into your social actions being acknowledged and validated by those in your social sphere by actions that are equivalents of like, share, and comment. Without such validation, the act of ‘creation’ itself holds little merit and no one - including the creator and the creation’s consumer - derive any real social or non-social value or rewards, thereof, rendering the interaction - all together – non-rewarding.
Seemingly enough, most social media platforms of the day exist to facilitate social gratifications. However, Murmur takes the science behind the social exchange theory to fruition by enhancing the salience of social interactions itself. This, by co-creating a highly-motivated interactions ecosystem that activates actions that allow users to unlock both social and non-social rewards.
Token rewards, premium access, and Dapp participation are all a part of the non-social reward package that users can now unlock, on their own merit, with the decibel points program. This, in addition to the social rewards users unlock when people engage with in-app content by way of snoops, yells, and comments.
At the heart of it, the decibel program is a means to put people in control of their social experiences as well as gratifications and to enable them to maximize the value they desire from social interactions.
With transparent reward programs like Decibels, Murmur is slowly ushering an age where people are empowered to create and co-create in incredibly meaningful, interesting and rewarding ways - ideologies that Murmur hopes to stand by for good.
Download and try out the Murmur DApp for yourself from the links below…
Murmur (Android): https://play.google.com/store/apps/details?id=com.murmurdapp